Business & Industry
Validate apps, prototypes, and campaigns before launch — and reduce costly redesigns.
- UX testing & optimization
- Prototype validation
- Marketing campaign insights
University of the Aegean · ISL Research Lab
See what your users really experience
At UXBTC, we capture attention, emotion, and behavior in real time — so you can design digital products that feel natural, inclusive, and effective.
Eye-tracking
Biometrics
Emotion
Usability
Eye TrackingSee where attention goes
BiometricsECG, GSR & PPG signals
Noldus HubSynchronized multimodal data
Trusted LabUniversity of the Aegean
Built for teams that need clarity, not guesswork
Whether you ship products, run campaigns, or publish research — we help you understand people with confidence.
Academia & Research
Access lab infrastructure and methodological support for theses, papers, and funded studies.
- Experimental design guidance
- Multimodal data collection
- Publication collaboration
Public Institutions
Improve digital public services with evidence on accessibility, clarity, and citizen experience.
- Service usability evaluation
- Accessibility assessment
- Policy & communication testing
From first question to clear recommendations
A simple, transparent process designed around your goals — not our equipment.
Discover
We clarify your goals, users, and the decisions you need to make.
Design
We craft a study protocol using the right mix of UX and biometric methods.
Measure
Participants interact while we capture gaze, emotion, and physiological signals.
Deliver
You receive visual insights and prioritized recommendations you can act on.
Science you can see. Insights you can use.
We combine advanced biometric tools with rigorous research methods to reveal what users think, feel, and do.
Objective Evidence
Replace assumptions with measurable data from eye-tracking, physiology, and behavioral observation.
Multimodal Analysis
Integrate gaze, emotion, and physiological signals in one synchronized research environment powered by Noldus Hub.
Faster Decisions
Get clear findings that help product, design, and research teams move forward with confidence.
Actionable Reports
Prioritized recommendations you can hand directly to your design and development teams.
4+
Biometric modalities
6
Core service offerings
1
Integrated research hub
100%
Ethics-first studies
Services that turn behavior into better experiences
Pick a starting point — or talk to us and we will shape the right study together.
Recent work from the lab
From workshops to full multimodal infrastructure — building capability that delivers results.
UX & Behavioral Research Workshops
Hands-on sessions introducing eye-tracking methodology and Noldus Hub workflows to our team and students.
View project →Integrated Lab Setup
A synchronized research environment combining Tobii eye-tracking, ECG, GSR+, and Noldus Hub.
View project →Ready to understand your users better?
Tell us about your product, campaign, or research question — and we will help you design a study that delivers real insight.
Get in Touch Download Service Catalogue
For Participants
Be part of the research that shapes better digital experiences
Join our studies and help us understand how people interact with technology. Sessions are short, ethical, and respectful of your privacy.
Learn About Participating Certificate for students
Compensation for public participants
Privacy & ethics first
Flexible session scheduling