A lab built to make human behavior measurable
We turn complex multimodal signals into clear evidence for better design and research.
Our centre studies user experience (UX), usability, and human–machine interaction through biometric and behavioral methods. By integrating eye-tracking, facial coding, physiological sensing, and synchronized analysis in Noldus Hub, we generate objective data that supports user-centered design across academia, business, and public institutions.
Human–Machine Interaction
How people engage with digital systems and services.
UX & Usability
Improving effectiveness, accessibility, and satisfaction.
Cognition & Decisions
Attention, workload, and choice in digital contexts.
Quick Facts
- Founded: 2025
- Core Focus: UX, usability, decision-making
- Main Equipment: Tobii, ECG, GSR+, HD camera, Noldus Hub
- Applications: Digital services, campaigns, academic research
A full picture of user experience
Each modality adds a different lens — together they reveal what users notice, feel, and struggle with.
Research Toolkit
Professional equipment and software working together in one synchronized lab environment.
Behavioral Capture
Eye-tracker (Tobii)
Real-time gaze tracking for visual attention, scan paths, and interaction with digital content.
HD Camera
High-quality video recording of participants, integrated with Noldus Hub for observation and coding.
Physiological Sensing
ECG Device
Records heart electrical activity during sessions, synchronized through Noldus Hub.
GSR+ Device
Measures galvanic skin response and PPG for stress, arousal, and engagement insights.
Software & Integration
Noldus Hub
All-in-one platform for synchronizing eye-tracking, video, and physiological data — with real-time visualization and multimodal analysis.
Master Workstation
Central station for launching and managing integrated experimental protocols.
One session. Multiple signals. Clearer insights.
Eye-tracking, video, and physiology are merged in real time via Noldus Hub for fully synchronized analysis.
See how we use this toolkitVisit the Lab
Part of ISL, Department of Information and Communication Systems Engineering, University of the Aegean.
Office B11, ICSD, Lymberis Building, Karlovasi, Samos
Karlovasi 832 00, Samos, Greece
Monday – Friday: 9:00 – 18:00
Closed weekends & public holidays
Free visitor parking next to the building.