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User Experience & Behavioral Testing Centre (UXBTC)
A centre designed to capture behavioral responses through advanced biometric technologies, supporting user-centered design in academia, business, and public institutions.
Learn More Our Services Visit ISLab
Exploring behavior, emotion, and decision-making through biometric and cognitive research.
Our centre is dedicated to studying user experience (UX), usability, and human–machine interaction through biometric and behavioral methods. By integrating eye-tracking, EEG, facial coding and behavioral analysis, we generate objective and reproducible data that supports user-centered design, scientific research, and evidence-based decision-making across academia, business, and public institutions.
Real-time gaze tracking to study visual attention, scan paths, and interaction with digital content.
video recording of participants, used with Noldus Observer XT for behavioral observation.
records brain electrical activity during experimental sessions, integrated with Observer XT for synchronized analysis.
measure Galvanic Skin Response (GSR) and Photoplethysmography (PPG) to provide physiological insights into a person's stress, arousal, and heart rate.
primary platform for video coding, behavioral tagging, and synchronization of physiological and tracking data.
central station for launching and managing synchoronous integrated setup protocols.
EEG, eye-tracking, and video inputs are merged and managed in real time via Observer XT.
Our User Experience and Behavioral Research Centre (UXBTC) is part of the Information Systems Laboratory (ISL) within the Department of Information and Communication Systems Engineering, University of the Aegean.
Karlovasi 832 00, Samos, Greece
Monday – Friday: 9:00 – 18:00 Closed on weekends and public holidays
Visitor parking available in Public Parking Lot Next to building.
Free parking for university guests
From behavior to better design — evidence-driven UX.
This service helps organizations, research teams, and institutions evaluate and refine digital applications through real-user testing and behavioral analysis. By combining usability testing, eye-tracking, and facial expression analysis, we uncover how users navigate, where friction occurs, and what drives engagement, emotion, and satisfaction. The results provide clear, data-driven insights to guide design improvements, enhance accessibility, and ensure that your digital solutions are intuitive, inclusive, and effective.
Through Project Partnerships, we join forces with universities, research centres, industry R&D teams, and public institutions in funded and applied projects — from Horizon Europe consortia to national or regional initiatives. We contribute our behavioral research expertise, combining advanced infrastructure (ECG, eye-tracking, synchronized video, Noldus Observer XT) with methodological and analytical know-how. Together, we co-design studies, collect multimodal data, and generate evidence that supports innovation, accessibility, and human-centered design.
This service helps organizations and development teams validate early-stage prototypes before full-scale development. By combining usability testing, interactive prototyping, and behavioral analysis, we reveal how users interact with preliminary designs — identifying friction points, design gaps, and opportunities for improvement. Our team uses eye-tracking, facial expression analysis, ECG, and GSR data to uncover real-time behavioral and emotional responses. Insights from these tests guide design decisions, improve accessibility, and ensure that final products are intuitive, efficient, and user-centered from the start.
This service helps organizations evaluate and refine marketing campaigns before launch. By combining eye-tracking, facial expression analysis, ECG, and GSR, we reveal how people focus, react, and engage with campaign materials across digital, print, and video channels. The results show where attention goes, how emotions evolve, and which messages truly connect — helping creative and communication teams make confident, evidence-based improvements.
As part of our academic mission, the Centre supports universities, researchers, and students in conducting empirical studies on user behavior, human–computer interaction, and digital experience design. Using advanced tools — eye-tracking, facial expression analysis, ECG, and GSR — we help design, execute, and analyze experiments that produce evidence-based insights for theses, dissertations, and scholarly publications.
For a detailed description of all our services, click below to download the full Service Catalogue.
Download CatalogueOur publication library is currently being developed. In the future, this section will feature research articles, white papers, and reports produced in collaboration with academic and industry partners.
Contribute to research and innovation in user experience.
Help shape the future of user experience and digital interaction. At the User Experience & Behavioral Testing Centre (UXBTC), we run research sessions that explore how people think, feel, and behave when using technology. Participants contribute to meaningful research and are acknowledged for their time — through a certificate of participation for students or financial compensation for public participants. Every study is conducted with full respect for your privacy, comfort, and ethical standards.
Register to ParticipateMeet our talented team of researchers and scientists
Professor of Digital Governance
Professor of Information Systems and Decision Support Systems
Assistant Professor At University of the Aegean
PhD Scholar
PhD Scholar at Sapienza University of Rome, Italy
PhD and Senior Researcher
PhD Scholar
PhD Scholar
PhD Scholar
Associate Researcher
Mohsan Ali
Email: mohsan@aegean.gr
Phone: (0030) 22730 82000
Office: B11, ICSD, Lymberis Bulding, Noen Karlovasi, Samos, Greece
Administrative Assistant
Email: mohsan@aegean.gr
Discover our latest news and events — stay connected with what we do.
ISL - User Experience and Behavioral Research Centre website and activities officially started (2024).
Three preliminary UX & behavioral research workshops held with team and students (2025).
ISL - User Experience and Behavioral Research Centre Open Day for Students (date TBD).